Product Growth & Optimization
I’ll find where your product loses users and help turn those friction points into conversion and retention growth.
Know what to fix.Know what tobuild.
I help founders and product teams identify growth opportunities, improve digital product performance, and turn new ideas into clear, testable product concepts.
Cyprus · Remote
Services
Where can my expertise drive your product forward?
Select your track
New Concept & MVP
I’ll turn your idea into a realistic interactive prototype, so you can see, test and sell the product before development.
Hi-fidelity prototyping
Turn your idea into a product people want.
Bring me your idea, even if it’s still rough. I’ll turn it into a high-fidelity prototype with a strategic product flow built for conversion and growth.
01Shape the idea
Structure the vision, value and key user flows.
02Build the prototype
A realistic, interactive product in 1–2 weeks.
03Test & pitch
Validate with users. Show investors. Align your team.
04Build with confidence
A clear, developer-ready product specification.
Product advisor / K.L.
Growth Product Manager / UI/UX Expert
Katerina Litvina
Product thinking. Business impact.
Hello, my name is Katerina Litvina. I’m a Product Manager with 8+ years in tech and 10+ years in enterprise, combining business analysis, product management and growth expertise.
I know how to look at a product as a whole, find what’s holding it back and turn it into opportunities for growth, better conversion and stronger retention.
I combine product thinking, UX, data and experimentation to make digital products more intuitive, engaging and commercially successful.
Read more+67% Gross Revenue
through product and growth optimization
+23% Conversion
registration-to-deposit, through user journey improvements
+58% Customer Growth
for a SaaS product
Next leap
Bring the complexity. I’ll give you the clarity.
Tell me where your product is stalling. I’ll tell you where I’d look first.